Hardtokill

Hardtokill is a media company built around triumph and resilience. Over four years they grew to 340k followers by curating imagery, stories, and interviews with people who embody that ethos, from UFC fighters to artists pushing boundaries. When they became a full media business they needed a home for product drops, editorial, and community, so I designed and built them a Shopify-integrated website with a CMS for both media and products, email capture for releases, and a design that stays out of the way of their photography.

Date

2024

Medium

Web Design

The hero carries the brand's mood before a single product appears. One photograph, the wordmark, nothing else asking for attention.

Everything editorial and commercial runs through Shopify's CMS, so the team publishes drops and interviews without touching code. The Q&A series lives in the same system as the product pages.

The photography they spent four years curating carries through every page. The interface stays out of its way.

Combat Journal, Vol. I

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